Workshops, copy, photo shoot and website in one project
We started the project with workshops with the PitCitVat team, where we analyzed the needs of the firm and its clients. That is where we named the old site's problems and set the goals for the new one.
The scope went beyond the website itself: besides the design and launch, we wrote the copy and organized a photo shoot.
- Offer by business form
On the home page we arranged the offer by client type: sole proprietorship, company and someone about to set up a business. Each of the eight services, from full accounting to company liquidation, also has its own page, so a business owner lands straight on the description of their case. - Visual design
We designed the home page and a shared layout for the service pages: description, benefits, FAQ and consultation booking buttons, plus packages on the KPiR, lump-sum tax and full accounting pages. A client moving between pages always finds the description, the FAQ and the consultation button in the same place. - Copy in the business owner's language
We wrote the home page and service page content plainly, without officialese, from the angle of what the business owner gains. The About us section shows it well: “we answer the phone and reply to emails, and we talk about accounting complexities in plain, concrete terms”. - Photo shoot in the office
We organized a shoot in the PitCitVat office, during the team's everyday work. The photos went into almost every section of the site, so the client knows from the start who they will be talking to.
Packages show the scope and price before the client calls
On the home page a business owner picks the tab for their business form: sole proprietorship, limited liability company, other form or “I don't have a business”. Under it they see packages, e.g. KPiR or foundation accounting, with a “from” price and a list of what they include. On the KPiR, lump-sum tax and full accounting pages the packages are further split by the number of documents per month. When a business owner calls, they already know the starting price of their package, so the conversation with the firm starts with specifics.
The FAQ is upfront about what the firm does not do, too
The FAQ on the home page and on the service pages answers the questions clients used to call the firm about. It explains, among other things, by which day of the month to submit documents, what the contract notice period is, whether the firm is insured and what happens when a client goes over the document limit in their package. Some answers are a plain “no”: the firm does not serve joint-stock companies and does not work with clients in foreign languages. A company that needs that kind of service finds out before it calls.
