From analyzing patients' needs to a website that invites a first conversation
We started the project by analyzing the field and the needs of people looking for psychological help. The conclusion was that the website should answer the questions people have before a first visit and invite them to talk, while leaving the decision to the patient. That's why it has no pop-ups with offers and no rushing.
We built the next stages on that conclusion:
- New logo
The new mark is a white tree above a winding path on a blue background. It's modern but warm and approachable, which is exactly the tone the whole website was meant to have. - Structure that follows the patient's path
We planned the site to lead the patient from their first doubts, through the offer and the team, to contact. Each of the five types of help, from individual psychotherapy to supervision, got its own page. - Specialist profiles
Each specialist has their own page with their education, experience and working methods. Patients can choose the person they want to talk to before they even write to the center. - A psychoeducational blog run by the team
We designed separate sections for psychoeducational articles and for the psychotherapist's notes, Marcin Golański's personal reflections. The center runs both sections on its own.
The first step is just an e-mail and a phone number
The calls to action take the form of questions matched to each page, for example on individual therapy: "Do you feel you need support but don't know where to start?". Below the question is the line "We'll start with a conversation, no pressure, at your own pace" and a form with two fields. There's no need to describe your situation in writing, because the center will get in touch itself. Anyone who wants to book right away has the phone number and a "Book a visit" button always at hand in the site header on desktop.
The form already knows who the patient is booking with
The "Book a visit" button on a specialist's profile opens the form with their name already selected, and the same button in the price list selects the service it sits next to. If someone doesn't know whom to book with or what kind of help they need, they pick "Any" or "Other". The contact page also explains what happens after the request is sent: first a consultation, then a joint choice of the type of therapy, and then regular sessions.
The service pages answer the questions people have before a first visit
The individual, couples and family therapy pages share a similar layout. They open with a "How can we help?" list, which on the individual therapy page takes the form of questions such as "Are you struggling with constant stress or feeling overwhelmed?". Further down, the patient finds the course of therapy in five steps, the team and an FAQ with questions chosen for that type of therapy. The couples therapy page asks "What if only one of us wants to go to therapy?", and the family therapy page "Is family therapy confidential?".
A warm background, one strong color and photos of conversations
The header and some of the sections have a warm, sandy background, and the content sits on white cards with rounded corners. A strong blue appears mainly on buttons and in the sections with the form, so the eye naturally lands where you can book or leave your contact details. The photos keep the same calm tone: they show a conversation with a therapist and hands in a gesture of support.
