The website had to show what the company does and where it ships to
The new website had to answer three questions for a shipper: what cargo Lama Group can handle, which markets it operates in, and whether it can be trusted with the goods. We split the work into four stages:
- Workshops and needs analysis
Together with Lama Group we analyzed the company's business and technical needs, and on that basis wrote down the requirements for the site. At the top of the list was multilingual support with five language versions, followed closely by a clear presentation of the offer. - Information architecture
We split the offer in the menu into two parts: freight forwarding with five types of transport, and four additional services. Each of the nine services got its own page with a description and a list of benefits. Documents, company information and contact have separate menu items, so a client finds the license or the office phone number without searching. - Visual design and navigation
We prepared design concepts in which each type of transport has its own photo, such as a truck, a barge or an oversized load, so the client instantly sees which kind of transport they're reading about. In the header of every page we placed a language switcher and a contact button with the note "We reply within 24h", so the language can be changed or a message sent from anywhere on the site. - Launch and testing
Based on the design we built all the pages, in five language versions from the start. Before going live we tested the site's speed and stability and checked that its features worked, including the globe and the forms.
An interactive globe shows the company's reach
The globe on the home page covers Europe and North Africa. Hover over a country where the company operates, say Morocco or one of the Balkan states, and the map highlights it. A flag and the name of the region the country belongs to then appear next to the cursor, in the language of the site. Beside the globe is a list of the same markets with flags, ending with air and sea freight worldwide. A shipper checks in a few seconds whether the company covers their route.
The form collects the data for a quote in the very first inquiry
The "Quick transport quote" buttons lead to the form on the contact page. The client picks one of the nine services and, if they want to speed up the quote, expands additional fields to enter the cargo route (from and to), its weight, and the loading and unloading dates. With an inquiry like that, the forwarder can start on the quote right away. Anyone who prefers a phone call will find a shorter form on the service pages: just leave a phone number and the company calls back.
