Websites for the branches of a leasing company

ClickLease: branch pages on a shared template, under the brand's main domain

ClickLease branches needed websites with local contact details, consistent with the brand and visible in Google in their own city. We built a shared branch page template and launch every page under the main domain, so the branches build on the rankings the brand already has in Google. More than a dozen branches already use the template, and each new one starts fast on the ready-made layout.

The WebProfessor team are true specialists with a rare ability to combine technical know-how with an understanding of business and marketing.

Mariusz Dobosz, Founder of ClickLease

/ Project facts

Client

ClickLease

Scope of work

needs analysis information architecture page template lease calculator forms main domain integration local SEO launch

Open the website clicklease.pl

clicklease.pl

From the first screen it is clear this is the Żory branch page. The city is in the logo and the heading, and the branch phone number stays in the menu as you scroll.

/ 01 problems and challenges

Customers look for leasing in their own city, not for a head office in Gliwice

ClickLease is a leasing broker headquartered in Gliwice that picks financing from the offers of more than 40 financial institutions. The company's branches, in Katowice, Kraków and Bydgoszcz among others, are run by partners: independent leasing advisors working under the ClickLease brand. Each branch lives off customers from its own area, so the company needed separate websites for the branches, not just a site for the head office.

Someone who types "car leasing Kraków" into Google wants to see an address and a phone number in their city. But if every branch ordered its own website, each would look different and sit on its own domain, and every domain would start from zero in Google.

What had to be solved

Local presence: the address, phone number and offer of a branch, for people looking for leasing in their city.
One brand: the same look and the same calculator in every branch, without a separate design for every new page.
An address under the main domain: pages under clicklease.pl that benefit from the domain's rankings in Google.

/ 02 our solutions

A shared template for the network, with each branch's own content and contact details

The branches serve different cities and put the emphasis in different places in their offer, but they sell the same thing under one brand. The template had to reconcile the two.

Analysis of the branches' needs
We looked at how the branches work with customers from their area. We split the content into what is shared across the whole network and what each branch says about itself.
Branch page layout
We planned sections for the offer, reviews, the leasing process and contact. Everything leads to a conversation with an advisor in the customer's city, so the branch phone number is always visible in the menu.
Launch under the main domain
We launch each page separately, and Cloudflare serves it at an address under the clicklease.pl domain. The Żory branch came first, and the following ones joined on the ready-made template.

A branch gets a local page and the trust the brand has already built

The shared parts are the proof of trust that a single advisor could not gather on their own: the logos of more than 40 financial institutions, customer reviews, the leasing process, a quote from the founder and videos from the ClickLease YouTube channel.

Each branch, in turn, has its own name in the logo, phone number, description, contact details and offer. That lets it show what sets it apart in its city. The Sosnowiec branch, for example, also helps customers find and buy a car.

An installment calculator and forms in every branch

In the calculator, the customer enters the value of the car or machine, the down payment, the buyout and a term from 24 to 84 months, and gets the installment and total cost. They know the cost of the lease before they call an advisor.

Inquiries from the calculator and the contact forms go to the WordPress used by the main ClickLease site. Every branch has its own forms there, so it is immediately clear which city an inquiry came from.

Lease calculator on the ClickLease Katowice page: passenger car, year, net value, down payment, buyout, 48-month term and the result with a monthly installment — 01 The customer works out the installment and total cost for a car or a machine themselves. Under the result they can send an inquiry with those parameters right away, assigned to their branch.

The offer block Complete car purchase and financing service on the ClickLease Sosnowiec page on mobile, with a Lease calculator button — 02 Every branch has its own offer on its page. In Sosnowiec that is finding a car, financing and insurance, and the button under the description opens the shared lease calculator.

/ 03 technology and local SEO

Choice of technology

We built the template in Astro, which sends ready-made HTML to the browser, so the page loads fast. JavaScript loads only where it is needed: in the calculator, the forms and the carousels written in React. The styles are written in Tailwind CSS.

The main ClickLease site, described in the leasing website case study, runs on Gatsby and WordPress, and the branch pages are independent of it. A reverse proxy in Cloudflare routes addresses such as clicklease.pl/katowice to the branch page and the rest of the traffic to the main site. That lets us launch a new branch without touching the main site. The branch address is also added to the clicklease.pl sitemap, which Google uses.

Local SEO: the city in the URL, the title and on the map

Every branch page has the city name in its URL and title, its own description and a canonical URL that tells Google which version of the page is the right one. The branch name is in the logo and the contact details. The template also has room for a Google map with a pin for the branch's business listing, as in Bielsko-Biała.

A subdirectory instead of a separate domain was the plan from the start. Thanks to it, a branch page starts out with the history and rankings clicklease.pl already has in Google.

Some content a branch prepares itself, and some it gets from the network: Kielce has its own photo and description in the "About us" section, while the videos from the ClickLease channel are shared.

clicklease.pl

03 The Kielce branch shows a photo from its own office and a first-person description in the "About us" section. Customers see who they will be talking to.

The Drop by our YouTube section on the ClickLease Gliwice 2 page: a slider with three videos from the ClickLease channel — 04 The branch shows videos from the ClickLease channel about leasing, taxes and insurance. Customers can get to know the company before the first phone call.

Contact section on the ClickLease Bielsko-Biała page: a Google map with the branch's business listing, address and rating, and a form with name, phone, email and message — 05 The Google map shows the branch's business listing with its address and customer rating, with the form right next to it. Customers can see where the office is and write straight away.

06 The city is in the page's main heading and the branch number stays in the top bar. The Call button dials it with a single tap, so the customer calls the branch in their city directly.

About the Client

Industry: Automotive

Location: Poland - headquarters in Gliwice

Company Size: 51-100

Founded: 2020

ClickLease matches companies and private customers with leasing, loans or long-term rental of cars, machinery and equipment, as well as third-party liability (OC), comprehensive (AC) and GAP insurance. As a leasing broker it works with more than 40 financial institutions.

The company is headquartered in Gliwice and has more than 20 branches in Poland. They are run by partners, independent leasing advisors who get access to the financial institutions, a CRM system and training through the network. ClickLease also runs a YouTube channel about leasing and business financing.

Mariusz Dobosz

Founder of ClickLease

"We've been working with WebProfessor for more than 3 years now. They built a professional website for my company that wins over plenty of new customers and helps us grow. Thanks to the ongoing partnership we keep developing our site, and we can rest easy knowing everything works the way it should.

The WebProfessor team are true specialists with a rare ability to combine technical know-how with an understanding of business and marketing. They're creative, committed and thorough. This is not a typical contractor, this is a business partner you can always count on!

I wholeheartedly recommend them to any company that wants to be proud of its website and take care of its image online."

Each new branch starts from a ready-made template

More than a dozen branches already use the template, including Kraków, Łódź, Poznań, Rzeszów, Katowice and Bielsko-Biała. A new partner gets a ready-made page layout with the calculator and the shared sections, so all that is left to prepare is their own content, contact details and forms. As a result, a new branch page comes together much faster than one designed from scratch.

A similar template makes sense wherever a brand sells through a network of locations or partners, for example loan brokers, real estate agencies or clinics. Each page then works like a landing page for a branch: it has one goal, a phone call or an inquiry to the local team.

Do you have a network of branches or partners?

Tell us how your branches work. We'll show you how one template can give each of them a page under your domain.

Book a meeting

/ questions

Questions people ask after reading this case study

Its own address under the clicklease.pl domain, a phone number, an offer, a branch description and forms. The look, the installment calculator, the financial institution logos, customer reviews and the description of the leasing process are shared by all branches.

A subdirectory of the main domain usually works best, because the branch page then benefits from the history and rankings the domain already has in Google. A separate domain starts from zero. At ClickLease the branch pages have addresses like clicklease.pl/krakow, and technically each one is a separate site that a reverse proxy in Cloudflare serves under the main domain.

To the WordPress used by the main ClickLease site. Every branch has its own forms there: a contact form, a "leave your number" form and the inquiry from the calculator, so every submission shows which branch it came from.

Yes, if the locations or partners serve customers from their own area under one brand. We first work out what is shared across the whole network and what each location says about itself, and build the template around that split.

So, shall
we begin?